B2b Marketplace

The Challenge

Process

Research

Facilitated ethnographic research in the field, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

40% improvement in task completion. Since shipping, we've measured 18-point NPS lift.

B2b Marketplace

Shipping quality design requires collaboration and iteration. Recent work has shown me why . The implications matter for teams and organizations.

Conclusion

Whether you're building your product, this approach resonates.